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How Are You Promoting Your Jewelry?

By NYIAD Jewelry Mentor on June 17, 2014

The New York Institute of Art and Design has a Jewelry Design Course with mentors who can help along your jewelry design path.

In the photo above, we can see this young man is attracting people to his table at an arts and crafts fair by using several clever tactics.

  • First, he has a simple display board showing off his necklace and earring sets.
  • Second, his larger necklaces are arranged in front of him on a table, within easy reach of customers—the more you can get people to touch your work, the more likely they are to browse longer and eventually make a purchase. Notice that he's also creating a piece of jewelry, which arouses curiosity and underscores that his work is handcrafted.
  • And, finally, he's wearing some of his jewelry creations.
If people like what they see, they will stop you and comment on your jewelry, and that's your opportunity to slip them a business card and steer them to your website for more information.

Are you doing everything you can to promote your jewelry? Here are some additional tips for how to do so.

  • Set up an Etsy shop. This online crafts mecca is a hot place to show off your work, but make sure you post high-quality photos. People want to see close-up details as well as the whole piece.
  • Facebook is a great forum for posting your jewelry and getting folks to notice and comment on what you're doing. Experiment with offering exclusive discounts to your Facebook friends.
  • Find a local charity to partner with and offer them a percentage of the proceeds from some of your jewelry. Let's say you have a line that features cat and dog charms and you partner with a local animal shelter—friends of the organization will be inclined to purchase your animal charm line to help benefit the charity's good works.
  • Explore sales event websites that cater to fashionistas. You will have to offer a steep discount, but your work will be seen by many people—and hopefully purchased by many, too!
  • Trunk shows are fun ways to sell your work and gain new customers. Partner with a local fashion boutique, discuss how to share sales proceeds, and help advertise and promote the event through your website and social media. And be open to customers who want to commission you to make an original piece!

The New York Institute of Art and Design has taught thousands of jewelers how to make and sell jewelry. But we aren't just a jewelry design school, we offer Interior Design, Wedding and Event Planning, and a whole lot more. Request a Catalog today, for yourself, or for a loved one.

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