Home Staging Training Outline

Unit 1 Understanding Home Staging

• Lesson 1.1 Introduction to Home Presentation

  In Lesson 1.1: Introduction to Home Presentation, we'll start by going over the history of home staging and the importance of home staging in real estate. Once you understand the importance of home staging, we'll start to look at the difference between home staging and decorating. You will learn about the home staging industry and the opportunities in the business and understand the central roles associated with the home staging process. Once you know this, you will be able to identify the different types of projects a home stager would be involved in.

• Lesson 1.2 Elements of Home Staging

  In Lesson 1.2: Elements of Home Staging, you will develop a basic knowledge of the scope of a professional home staging project. Once you know this, we will go over what is required of you in order to work with real estate agents, companies, and homeowners directly.

• Lesson 1.3 Psychology of Staging

  In Lesson 1.3: Psychology of Staging, we will start by informing you about the purpose of home staging and why it exists. Once you understand the thinking behind the demographic and psychographic analysis, you will see how it pertains to home staging.

Unit 2 Basic Concepts

• Lesson 2.1 Eye of the Designer

  In Lesson 2.1: Eye of the Designer, we will start by going over the decorating relationships of suitability in function, cost, mood, style, and harmony. Once you recognize the different home design home styles, you will know when and where they may or may not be combined. You will successfully curate a catalog of furniture, furnishings, and room treatments based on style, mood, type, and function.

• Lesson 2.2 Design Concepts

  In Lesson 2.2: Design Concepts, you will apply design solutions to decorating problems using the elements of design. Once you have an understanding of the elements of design, you will begin to develop a personal taste in design, and tailor a home design to a suitable style.

• Lesson 2.3 Understanding Color

  In Lesson 2.3: Understanding Color, you will develop a fundamental understanding of color and the usage of color in decorating. Once you know this, you will be able to apply color treatments to home decor and solve color treatment problems.

Unit 3 Decorating Concepts

• Lesson 3.1 Furniture Arrangement

  In Lesson 3.1: Furniture Arrangement, we will begin with the fundamentals of furniture arrangement. You will use the room and wall axis to create a room plan for furniture arrangement. Once you know this, you will move on to create a staging plan. You will then use your staging plan in the practical application of home staging for an individual room in a home.

• Lesson 3.2 Light and Accessory

  In Lesson 3.2: Light and Accessory, you will develop a knowledge of how lighting and accessories are used in home decorating. Once you know this, you will utilize light and furnishing to best effect when dealing with practical home staging problems.

• Lesson 3.3 Photography for Home Staging

  In Lesson 3.3: Photography for Home Staging, we will go over the fundamentals of photography as it pertains to interior architectural photography. Once you have a working knowledge of photography, you can begin photographing home staging projects.

Unit 4 Staging Application

• Lesson 4.1 Declutter and Depersonalize

  In Lesson 4.1: Declutter and Depersonalize, we will go over why and how to clear a house of clutter and personal objects. Once you know this, we will go over cost-effective ways to clean and touch up a home.

• Lesson 4.2 Staging Room by Room

  In Lesson 4.2: Staging Room by Room, we will go over particular concerns associated with each room of the home in regards to home staging. Once you fully understand this, you will be able to solve common home design and decorating problems in a home being staged. You will be able to cost efficiently and effectively stage each room of the home using the acquired decorating and design knowledge combined with practical application logic.

• Lesson 4.3 Architectural Details

  In Lesson 4.3 Color Schemes, we're ready to select the specific colors to use in our color scheme. Every room you design will be built around a color scheme. The ultimate objective of all your study of color theory is to enable you to use your wonderful sense of color to produce appealing color schemes, and now we start to put this knowledge into practice.

• Lesson 4.4 Window Treatments

  In Lesson 4.4: Architectural Details, you will develop an understanding of the different floor, wall, and window treatments available. You will also apply your understanding of window, wall, and floor treatments to a home staging project.

Unit 5 Project Management

• Lesson 5.1 Harmony

  In Lesson 5.1: Professional Relationships, we will go over how to work with clients, whether they are homeowners or real estate agents, on home staging projects. Once you have an understanding on basic business etiquette, we will work on growing working relationships with myriad roles in the home staging process.

• Lesson 5.2 Project Management

  In Lesson 5.2: Project Management, you will develop an understanding on the home staging process starting with initial client interactions down to the final payment. Once you know this, we will go over how to initiate a professional home staging project from start to finish.

• Lesson 5.3 Contracts

  In Lesson 5.3: Contracts, we will start with knowing the estimate on a home staging project, how to invoice your work, and the process of setting up a contract. Once you know this, we will continue with the elements of a home staging contract its requirements. Once you have an understanding of all this, you will draft your own home staging contract terms based on project variables associated with home staging.

Unit 6 Professional Development

• Lesson 6.1 Starting a Home Staging Business

  In Lesson 6.1: Starting a Home Staging Business, you develop a working knowledge of the scope of starting and running a home staging business. Once you understand the skills required of a home stager in a professional environment, we will breakdown the financial considerations posed to active business owners. You will know the types of insurance a home stager might require and the necessary tools to insure their own business. Then you will develop a business plan for a home staging business. Once you know the essential business concepts required to succeed as a small business owner, we will go over the effective promotion techniques and solutions to create the best advantage possible in a competitive market.

• Lesson 6.2 Pricing and Promotion

  In Lesson 6.2: Pricing and Promotion, we will start with the components of pricing and how to price based on practical variables of the home and market. Then we will go over the particular aspects of portfolio presentation and how they apply to a home staging body of work. Once you understand this, you can move on to create an online portfolio of your existing work. We will also go over the ethics of image sharing and how it's applied to the home staging professional.

• Lesson 6.3 Industry Insights

  In Lesson 6.3: Industry Insights, we will discuss how to analyze income potential and growth in different home staging markets.